The internet is a tool which allows individuals or companies to promote them self's or their company, and nothing is worse then negative internet publicly. The internet makes way for not only...The internet is a tool which allows individuals or companies to promote them self's or their company, and nothing is worse then negative internet publicly. The internet makes way for not only users to be able to research companies they are dealing with, but also individuals of those companies, and if you are a high level executive, an artist, a actor or actress and anyone else in the public's eye then chances are you will be Googled or searched to find out information. The key to effective online reputation management is to be pro-active and monitor situations before they become a problem. Online attacks against organizations and companies can contribute to damages surpassing billions of dollars each year. The most cost-effective solution is to prevent these problems before they develop. (more...) Tags:onlinereputationmanagement,reputationmanagement