<span>What data characteristics can indicate a campaign's viral success? And, what constitutes viral success to a brand? It depends who you ask.<br /><br />Presenters:<br...<span>What data characteristics can indicate a campaign's viral success? And, what constitutes viral success to a brand? It depends who you ask.<br /><br />Presenters:<br />Jon Gibs, Vice President, Media Analytics, Nielsen Online<br />Jim Nail, Chief Marketing and Strategy Officer, TNS Media Intelligence/Cymfony<br />Ian Swanson, Chief Executive Officer and Co-founder, Sometrics </span>(more...) Tags:socialmedia,audiencemeasurement