<span>This is an interview with Jonathan Treiber, CEO of RevTrax, a company that specializes in offline affiliate marketing. I caught up with Jonathan a couple weeks ago at Affiliate Summit...<span>This is an interview with Jonathan Treiber, CEO of RevTrax, a company that specializes in offline affiliate marketing. I caught up with Jonathan a couple weeks ago at Affiliate Summit West 2009, and he was nice enough to take the time to talk about offline affiliate marketing and how it works. What I think is interesting about the model is that it affords brick & mortar retailers to take advantage of a performance-based advertising model, as well as the measurable results of online campaigns. </span>(more...) Tags:affiliatemarketing,offline